The Pálinka Manufactory of Keresztúr found the best method of utilising poppy and it created from it an alcoholic drink unique in the world, which is the product of merging poppy and pálinka [traditional fruit brandy in Hungary] and which had been named Mácum.
They used it differently in the different continents, countries and cities, and they also named the “black gold” differently at the different places. It was already called the „white lotus” or the „flower of pleasure”, and the list does not end here.
Based on “Mák”, the Hungarian term for poppy. After boiling off the fruit brandy, the pálinka, it is steeped on a milled poppy bed, during which process the pálinka absorbs all the contents of poppy together with its fragrance and aroma.